Today, the Software & Information Industry Association (SIIA) announced the launch of its first mobile application for accessing social media content from SIIA and Authoritative Content from Newstex.

The application is available through the Apple iTunes Store for both iPhones and iPod touches (search for siia or newstex), and it will be available for Google Android-enabled phones in the future.

A free trial version is available, and SIIA Content Division members can request complimentary access to a limited number of licenses for premium content.

The new SIIA and Newstex iPhone app is an easy to use mobile resource that helps users access authoritative news and social media content, including blogs, Twitter and video content, at anytime.

In a press release from the SIIA, Newstex President Larry Schwartz said, “More and more people are tapping social media through applications that provide content from a handful of sources.  We believe this application creates significant marketing and revenue opportunities for publishers and aggregators, as well as associations of all types.”

You can read the complete SIIA press release here.

Today, Newstex announced the release of a new Authoritative Content iPhone App that delivers authoritative content to consumers at their fingertips and at anytime.

The Newstex Authoritative Content Distribution System (“CDS”) for iPhones® is an end-to-end system that enables distributors and publishers to private-label their own content, as well as Authoritative Content from Newstex, on the wildly-popular iPhone and iPod Touch devices from Apple.

The Newstex iPhone CDS offers distributors and publishers the following features:

• Distribution of proprietary content, as well as Authoritative Content from Newstex.
• A private-label iPhone App that fully integrates with any distributor’s or publisher’s corporate brand
• Support for text, images, audio and video, including active hyperlinks
• Remote configuration capability for enabling/disabling content and customizing the private-label App’s look-and-feel
• Enterprise-grade, back office reporting, accounting and analytics

Here’s how it works:

1. Distributors and publishers that partner with Newstex to deliver Authoritative Content to their professional customers via Newstex’s revolutionary iPhone CDS can customize the Newstex app to provide a uniquely-branded experience to end-users.
2. Professional customers simply download the distributor’s or publisher’s private-label app to their iPhones or iPod Touches and give their end-users an activation code to access a custom content set.
3. End-users can immediately begin accessing proprietary content from the distributor or publisher, as well as Authoritative Content from Newstex.
4. Using the advanced capabilities and rich user interface of the iPhone and iPod Touch, Newstex’s private-label app syncs via WiFi or cellular network and downloads the latest full-text news, blogs, twitters and video from Newstex directly to the device.

The Newstex iPhone App—available free from the Apple App store—demonstrates how the basic App will function when deployed on private-label basis.  You can get more details here, and be sure to check it out in the Apple App store (you must have iTunes installed on your Mac or PC to view the app demo).  You really do have to see it to believe what it can do!